Dre Beats, Beats by Dre or Monster Beats have been around for a few years now. Since their launch a few years back I have noticed a cult following amongst commuters in the Big Smoke (London). Very much like the iconic white headphone leads for the Apple ipod, Dre Beats have also attained their own status amongst tech savvy consumers.
I have owned a set of the Beats a few months after their launch and am extremely happy with their performance and ability to cancel any external noise much to the annoyance of my fellow commuters, owe well!
Dre Beats, Beats by Dre or Monster Beats what every you may call them are a prime example of excellent endorsement. Monster, the company who produces the headphones has been around since 1979 and was founded by audiophile and drummer Noel Lee. Lee a design engineer discovered the varying degrees of construction and quality of wire affected the sound quality and thus an industry was created.
Monster mainly manufactured peripherals such as HDMI and speaker cables, but some clever folk at the company decided to jump on the headphone market.
Their clever use of marketing, product placement and artist endorsement set them up for a sure winner.
The introduction of later models such as the Solo Beats, Gaga Beats and Pro Beats tapped into a wider market allowing Monster to capitalise on market share.
The Beats range is an example of good design, branding and product positioning.
I for one am looking forward to what Monster have in the bag for their next move.
